Apple Sued Over False Screen Size & Pixel Count Advertisement!

    Apple launched its 2018 series of iPhones- iPhone XS, XS Max and XR with some awesome music like the A12 Bionic Chip, Cameras, Notch, & Display to name some. The iPhone XS display was rated at the top on Displaymate.com. False marketing and Lawsuits are pretty common for big firms.

    Many lawsuits come and go but not many are as detailed as this one. A lawsuit was filed on Friday in the US District Court of Northern California by a couple of plaintiffs who accuse Apple of falsely advertising certain hardware aspects of the iPhone X, XS and XS Max (oddly not the iPhone XR). The tow plaintiffs’ claims are related to advertising and specific specs for the notched Retina displays.

    The specifics of the claim are only visible to the keen observers and we suggest you go through the actual lawsuit filed in the court as it is pretty thorough. The litigation lays out an odd mixture of sometimes logical arguments, mixed in with some odd math and failure to admit certain technical aspects of OLED panels.

The major points of the lawsuit are as follows:

1. 1) “It’s all screen” is what Apple says about the iPhone which is technically not true.
2. 2) Apple is also cautious about how to deal with the Notch and how to portray (Marketing materials, Renders, Choice of Wallpapers & Angles) it!
3. 3) Ever noticed the round corners of the iPhone? According to marketing, iPhone X has 2436 x 1125 pixel resolution when it actually is 2195 x 1125 pixels which are 10% or 120 pixels less.
4. 4) The display size everywhere on the internet is 5.8-Inches when it actually is 5.6875-Inches which is about 1/16 Inch by corners.
5. 5) The iPhone X display is falsely advertised as being higher resolution than the one on the iPhone 8 Plus, which is not true on a sub-pixel level, since OLED pixels are "false" pixels and only have two sub-pixels, compared to three on the iPhone 8 Plus' LCD. Which works out to 5,481,000 sub-pixels on the iPhone X, compared to 6,220,800 on the iPhone 8 Plus. And that is before taking into account the wrong display resolution.

    Apple is just one the many companies who do it but gets caught most often. Many of these tricks are used to make the device look good on paper and look desirable. That being said, this lawsuit might not be a total wash, especially in certain points that it raises about PR and advertising within the industry as a whole. What's your take on the issues? To know what happens next in the Tech World, Visit RW Tech Blog.

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